The pace of fashion industry is getting ridiculously fast. When a season of runway ends, another immediately starts. Shows happens after shows in a full circle that goes on without a break. And as if the spring-fall-resort-cuoture-ready to wear cycle is not enough to get the fashion houses working without hitting the brake, they still have the menswear and womenswear collection to work on. To this, some major fashion houses are already dropping their ‘whatever’ attitude and chooses to go with their own phase. Vivienne Westwood is the latest designer to follow suit. Like Gucci and Vetements, she decided to combine her Menswear/Womenswear collection.
Westwood’s team announced that her Fall ’17 men’s show in January—which usually takes place in Milan—will be now be shown in London, where she opened her first store the ’70s. The women’s show will also move up from its usual February slot to be shown alongside the menswear. As for the merge, they call this as a new business strategy to simplify the Vivienne Westwood message “ That means the labels Vivienne Westwood Red Label and Man will no longer exist; instead, they’ll be combined under the Vivienne Westwood mainline,” they told Vogue. By presenting both mainline collections in January, Westwood hopes to give buyers a clearer vision of the collections before the sales period begins.
By combining both collection, Vivienne Westwood also employ “do more with less” approach as their company’s new strategy. “Our whole structure will be directed by quality,” Westwood said in a release. “Reduce our company in size, reduce it to its essentials. Buy less, choose well, make it last.” Well, pretty much just like fashion before it gets as industrialized as it is today. However, will there any other designers that will follow suit? Just wait and see.