This stunning member of Saudi royal family is one of the most prominent fashion icons in the industry. Most spotted on front rows during fashion weeks scouting for her Riyadh and Doha members-only boutique D’NA, she caters to the modern Muslim community, with her intuitions picking up the best buys from the runway.
Although she is now based exclusively in Riyadh, Princess Deena previously resided in New York’s Upper West Side with her husband and once based in Santa Barbara as a daughter of an economist. She grew up reading American Vogue and has a native understanding of both West and Eastern cultures. She is a diplomatic arbiter of the nuances of cool and cultural sensitivities in the vastly differing cultures.
Often getting calls in store requesting items from shoppers all over the world, Princess Deena proved herself as an excellent fashion buyer – due to the fact that her store is the only one in the world to order a certain dress or accessory. D’NA indeed carries an eclectic selection of up-and-coming designers and fashion favorites from all over the world. As one of the first to back Prabal Gurung and Jason Wu, she explained, “The Muslim community isn’t any different than any other community. Modern Muslim women are very fashion forward. Over the last decade women in the Middle East have become incredibly fashion savvy and knowledgeable about trends. As a result, luxury brands today are increasingly catering to them; creating pieces specifically for the Middle Eastern market. That is why I spend a lot of time working with designers to customize their runway looks for my clients.”
Her fashion sense is definitely unquestionable. For her marriage to Prince Abdulaziz Bin Nasser Bin Abdulaziz Al-Saud, son of Prince Nasser bin Abdulaziz Al-Saud, she wore a custom gown by Azzedine Alaïa and Christian Louboutin has named a shoe after her – enough said.