All technology companies are chasing what comes after the smartphone, like the smartwatch, the virtual reality or an internet-connected surfboard perhaps? Yes, Samsung thinks so. After a year-and-a-half in the making, Samsung presents its new Galaxy Surfboard prototype. The project was in collaboration with advertising company Leo Burnett and Johnny Cabianca, who helped shape the innovative project. The board looks like any regular sleek surfboard, except it has an LED display that's powered by a Samsung Galaxy S7. The surfboard is designed to provide real-time connectivity to surfers while out in the ocean, as the board is in turn activated by a Galaxy S7 smartphone that is in sync with the built-in LED screen on the deck of the surfboard. Then, the rider will be informed regarding direction, wind speeds, oncoming waves and other pertinent details.
Sadly, the Galaxy Surfboard is just a one-off concept for now, but you can see Brazilian surfer Gabriel Medina take it for a spin below.