Rumors were swirling for months that Supreme would be opening a new store in France, but not everyone was excited about the move. “We’re a brand for the people,” said James Jebbia, who is the press-shy mastermind behind the streetwear label, that is sometimes dubbed ‘the Chanel of streetwear,’ that has attracted a global cult following this skateboarding- inspired brand. Jebbia addresses those who think that moving to Paris will somehow take away from the brand’s integrity saying, “It’s funny, we get a lot of people bent out of shape who say, ‘Oh, these guys are going to fall off now that they’re opening in Paris.’ I’m not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can’t really be that strong of a brand.”
But nevertheless, Supreme has officially announced that its flagship store in Paris is open today and its giving us a preview of what to expect inside. Yesterday, the streetwear brand had already host a launch party at its new store, where celebrities and fashion insiders like Pharrell Williams, Ian Connor, and Stéphane Ashpool came to show their support. Guests were not only given a sneak peek at the space, they were also treated with a special performance by Cam’ron, and blessed with a first look at the Paris Box Logo tee. Like its other stores, the new Paris store — a 1,100-square-foot space in the heart of the city’s Marais neighbourhood, will house its latest collection, along with skateboards, footwear, and all of its special releases. The interior features a familiar open layout that includes a new sculpture and painting by skateboarding legend Mark Gonzales. Check out how the store look like, below.
20 Rue Barbette