Dior may still be without a creative director, but the Parisian house is keeping its name in the headlines, thanks to a new collaboration with Rihanna as the brand ambassador. She is is stepping up to the mark as the face and contributing designer of the newest range of Dior sunglasses, with a collection justly named “Rihanna”.
It is the second partnership between Dior and the Anti singer, who last year fronted the Steven Klein photographed campaign "Secret Garden IV". Dior CEO Sidney Toledano spoke to WWD about the partnership. “We are very pleased to partner for the second time with Rihanna,” he said. “She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation.” According to Dior, the singer took inspiration for the shades from an unexpected source: La Forge form Star Trek. "I've been obsessed with his eyewear, and when I got to Dior and saw all the materials I could play with, it all just came together," Rihanna said in a statement.
Speaking about the design process, Rihanna said, “The process was pretty seamless. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials. I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype.” The sunglasses is set to launch this June and will be available in six diffrent color variations — silver, pink, blue, green and red — retailing for $480. For those of us who are feeling extra Bad Gal Riri, there's also a luxe 24 karat gold plated style, which will be available for $1,950.