Founded in 1815, Pringle of Scotland is one of the luxury knitwear manufacturers in the world. And to celebrate its bicentennial, the brand has given its signature designs a dedicated digital platform.
The program, interestingly called Deconstructed, is an interactive platform that gives knitwear fans a chance on designing classics such as the twinset and argyle pattern according to their preference. There is a variety of knitted patterns, colors, and shapes on offer, as well as an unprecedented level of personalization featuring the option to monogram each style, select logo placement, and color menus for each component such as trims and sleeves.
A number of style influencers – including Manolo Blahnik, Carla Sozzani, Bryan Boy, Nick Wooster, and Susanna Lau – have created their very own personal knits. The head of design Massimo Nicosia says, ‘we are thrilled to be showcasing Scottish cashmere and manufacturing with the deconstructed program. It is a fantastic showcase for our partners delivering unique Scottish cashmere styles within just six weeks’.
As part of the brand’s 200 years anniversary celebrations, Deconstructed will roll out in the form of a specially dedicated microsite and electronic kiosk with select partner stores like Selfridges in the United Kingdom and Lane Crawford in Hong Kong and Mainland China.
Picture courtesy of Pringle of Scotland