The Nicopanda family is switching up their dinner ritual into a party full of sparkle and glitters, showing the world how all family dinners should be. This is the Nicopanda way of highlighting the value of Inclusivity – one of Nicopanda’s core principles aside from Wonder, Limitless and fun – and its connotations of family, friendship and above all, respect for one another. Directed by Sisters Weekend, the video is the first of a series that the brand will release over the course of next months, a 4-part video each based on Nicopanda’s values.
Titled Chapter 1: For All, its beginning seemed like a tease of modern society innuendo. A family of three, with Nicola Formichetti as the father, sits in silence with boredom written across their faces. However, the ring of their phones saved them from gloom, and as they received the message from the mother, the drab thanksgiving routine suddenly takes off into a show of excitement. With the whole family letting their true selves shine along with the diverse Nicopanda crew, the setting becomes a stage of celebration where creative self-expression, dancing, singing and vogueing become the theme of the night. This gathering is indeed unlike any other.