French fashion and music label, Maison Kitsuné has just opened its third outpost in Japan, located in the Daikanyama District. The boutique features two level building as big as 1,500-square-feet of space, showcasing the brand’s men and women collections. Creative directors and founders Gildas Loaëc and Masaya Kuroki designed the brand’s third Japanese store by adopting traditional Japanese crafts and practicesto celebrate the brand’s deep-rooted love for Japan.
Combining its flagship store and Kitsuné Cafe, both of which are situated in Aoyama, the brand’s third outpost pays tribute to the iconic 1960s Hotel Okura by using a Japanese modernist design and construction, that was brought to life with the help from local artisans and traditional craft industries. Japanese and Mid-century furniture gives the store a nod of the 1960’s hotel. A custom-made ‘noren’ which is a traditional Japanese fabrics mark the entrance of the store. The calming atmosphere of the store is further enhanced with a secret bamboo forest in the back. And as (abviously not) a coincidence, Maison Kitsuné has launched a ‘Daikanyama’ capsule collection that range features a jacket, sweatshirt, T-shirt and tote bag along with the opening. The collection is inspired by the Modernist design of Hotel Okura and available exclusively at Maison Kitsuné Daikanyama.
Maison Kitsuné Daikanyama
Photos via Maison Kitsuné