After being revealed briefly in a heavily-patterned multicolor video, h&m and kenzo collaboration finally gives us a glimpse of some pieces from the collection. Unraveling only three looks from the whole collection, they gave us an even clearer view on what to expect when we line up in front of the h&m store. Reflecting their own Kenzo Takada’s penchant for clashing patterns and textures, current creative directors Carol Lim and Humberto Leon’s recent lineup also bring out the house’s maximalist tendency.
For the campaign, h&m and Kenzo features some influencers rather than actual models. Some of the names are the founder of SUNU (a critical journal about African affairs) Amy Sall, a DJ/artist/poet/ it girl Juliana Huxtable, Artist Oko Ebombo and makeup artist Ismaya Ffrench. According to Leon, these people are chosen because they are the “people who are influential beyond their fashion sensibility,”. This choice of the collection’s face also mimics Takada’s impulse to stage runway shows based on real-life. “We’re [close to] celebrating the brand’s 50th anniversary [in a couple of years]. We’ve kept Kenzo Takada close to our hearts; he comes to all our shows. We want to do something that makes him feel proud.” Leon told Vogue.
As for the customers, these are some of the pieces they can expect to add to their own wardrobe: bright tiger-striped printed everything (leggings, tops, boots, scarves, hats, sling backs, and socks), leather graphic gloves, rubbery parka, and pink shearling jacket. However, those are apparently not all because Leon himself stated that “This is just the beginning”.
The collection will be available in over 250 selected H&M stores worldwide, as well as online, from November 3.