Back once again in a pop culture infused collection, Joyrich placed a twist in the classic and unforgettable Coca Cola design. The clothing label is famous for its cheeky streetwear designs and fun colors, energetic pieces that speak of youth, which sometimes channel an old-school vibe (for example the Richie Rich collection) while keeping its modern feel. Hence, another collection with Coca Cola just seems like a natural manifestation.
Showcased through a vintage-esque lookbook, the 2015 Fall/Winter pieces presented by Joyrich are washed in both red and white – the color scheme donned by the infamous soda drink. These signature hues are featured throughout the collection such as on its denim, handbags, backpacks, as well as on the eye-catching furry, and cozy, varsity jackets. The verdict? This collection is as fresh as a chilled can of coke.