It’s a common practice for big brands to make themselves even bigger by creating a massive campaign using larger-than-live profiles as their front face. And when it comes to big profiles in fashion, few would outdo the impact of the name ‘Jane Birkin’ can make. Indeed, there’s no other name deemed influential enough to be immortalized in a form of iconic timeless bag owned only by people who belonged on top of fashion food chain. Therefore, if there’s a name powerful enough to blow up a campaign, Jane Birkin it is.
In her 69, the icon is still exudes her iconic appeal so that Saint Laurent choses to tap her along for their latest campaign. In an elegant black and white campaign, the French model, actress, and muse poses effortlessly wearing Le Smoking Jacket, a piece that has been a signature of the label since the 1960s. Admitedly, by considering the everlasting appeal of Le Smoking Jacket, there can’t be a better choice than choosing Birkin’s timeless and effortless image to embody it. Hence, Hedi Slimane, has successfully proven his marketing prowess once again.