Indonesian Designers‘ London Takeover

Indonesian Designers‘ London Takeover


In the midst of the increasing demands towards new distinctive styles, the once narrowly centralized fashion trends are starting to take whims from varying sources. And as we predicted before, the Eastern fashion magnetism is starting to affect the West. Indonesian fashion also seems to take its rightful place on the highlight. Recently, five Indonesian fashion designers are gaining their spotlight by showcasing their works at the Fenwick Department Store in London.

The designers whose collection is being featured are Peggy Hartanto, Major Minor, Sean and Sheila, Toton and ByVelvent. The showcase is a result of collaboration between the British Council, the Jakarta Fashion Week, the Centre for Fashion Enterprise London, and the Indonesian Creative Economy Agency, which aims to build creative partnership between Indonesia and the UK.

The Indonesian Fashion Forward project themed “Eastern Fashion Comes to the West” seems to gain an enthusiastic response. According to BBC, Sean&Sheila’s kimonos displayed are fully sold out only within two days. Regarding this success, one of the featured designer, Toton, explained why Indonesian products has an opportunity to stand out in global market. "We got a lot inspiration sources. Be it nature, culture, and art. We then pour all these inspirations into modern fashion product. This is what makes our products unique, and incomparable," he told BBC.

While the fashion capital status might be a tad too utopian of a concept, it is nice to know that local potentials are increasingly getting recognition they much deserves. Their collection will be showcased in Fenwick from April 18 to May 2, 2016.

Via: Tempo, BBC

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