After their last year’s success, H&M once again taps Coachella Valley Music and Arts Festival for a collaboration. Under the name #HMLovesCoachella, a street-savvy collection is presented in a form of clothes that reflects ease and independence. A style that is ideal for any low-key chic enthusiast—festival-goers or not.
The gigantic music festival is known for its certain aesthetic, and the collection features pieces that reflect its free-spirited vibe. Girls collection consist of various folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. In other hand, the boys have a range of printed T-shirts, mismatched shirts, bermudas, and denim shorts to choose from.
For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience. However, those who are not planning to attend Coachella can still catch on the festival ambience. Grab the collection on its global launch in-stores and online at hm.com on March 31st.