Here Is the Pop up Store We All Have Been (and Should Be) Waiting For

Here Is the Pop up Store We All Have Been (and Should Be) Waiting For

If you are not familiar with Not Just A Label, it is actually a free platform (a huge one at that) filled with contemporary designers who utilize the site to network and grow their business. Being a curator of fashion talents, they provide a heaven of ideas and inspiration for the community from wherever the designers come from, which basically means all parts of the world. With more than 20,000 brands under its wings, finally NJAL has established its first offline presence in the States, opening its first store at the iconic Waldorf Astoria New York.

Slated to open from December 4 through December 13, 2015 as a part of the New York City Economic Development Corporation’s (NYCEDC) ‘Made in NY’ initiative, the store will showcase a range of products created inside New York City’s five boroughs by some of the most notable emerging local talents including Chromat, Bliss Lau, and Study NY – reflecting the diversity of styles in Greater New York.


“For decades, New York City has functioned at the center of the fashion universe as an iconic source of talent, creativity, and international influence, however it is often easy for emerging designers to be forgotten,” says NJAL Founder and CEO, Stefan Siegel. “NOT JUST A LABEL | Made in NY gives even the youngest New York designers an opportunity to realize the dream of showcasing their collections to this incredibly influential city.”

The store itself will also function as more than just a retail shop. It will be a destination to get a taste of fashion and its impact as the project is also running a series of conversations around all things Made in New York, as well daily fashion film screenings. Confirmed speakers include Adam Selman, Gabi Asfour (threeASFOUR), Becca McCharan (Chromat), Marcia Patmos, Kelly Cutrone, Shelley Fox, and Burak Cakmak amongst others.

Waldorf Astoria New York
301 Park Avenue, on the corer of Park Ave. and 50th St.

Opening hours:
December 4, 2015 to December 13, 2015
11am to 9pm

Source: Not Just A Label and NYTIMES

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