First teased last year and now the wait is finally over. Beyoncé’s own fashion label is here. Crafted in conjunction with Sir Philip Green, Bey’s goods will be under the brand named IVY PARK, and billed as “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”
Showcasing key looks from the 200-piece collection, in the teaser video Beyoncé and her squad of fitness enthusiasts work up a sweat in effortlessly cool activewear in cobalt blue logo-emblazoned om top of sports bras and matching leggings. The collection also features a “flip-to-low-rise” waistband, honeycombed reflective jackets that complements Queen B’s dutiful beehive, sleek and polished mesh-trimmed bodysuit, and cheeky over-the-thigh varsity socks. The actual highlight however, is the signature seaming system of the line’s leggings. They come in three tiers of shapes, “I” (low-rise), “V” (mid-rise), and “Y” (high-rise) and work from the inside out; their inner contour shorts enhance and flatter a range of physiques.
Undoubtedly Beyoncé is her own best advertisement for getting into fighting shape, and Ivy Park designs are what you’ll want to wear while you follow suit. And given that prices start at $30 and cap out at $200, your wallet should probably able to take the strain, too. Here's an exclusive first look at Ivy Park before the collection goes on sale in mid-April at Nordstrom,Topshop, and Net-a-Porter.
Images via Hypebeast