French luxury skincare brand Biotherm Homme has announced a partnership with soccer icon David Beckham for a new grooming collection. And he will be the first global ambassador for Biotherm Homme, the men's branch of the L'Oréal-owned Parisian skincare brand first founded in 1952. As well as becoming the face of several of the brand's products, he will also collaborate on a full range of products, including bodycare, grooming and skincare.
"I've been thinking about developing a skincare range for a long time and it wasn't until I started speaking with Biotherm that it allcame together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon," said Beckham. The collection of premium face care and grooming treatments will fight against dry skin, combat sun damage and signs of aging and help to build stronger, healthier skin. The Biotherm Homme x David Beckham collection will launch in 2017. Check out the campaign video below.