Chanel recently opened doors to its new flagship in Amsterdam, with a cool new space designed as a transparent glass spectacle inspired by Dutch heritage. Netherlands-based architecture and urban planning firm MVRDV molded a glass extension onto the existing terracotta bricks of the building to mimic the original facade. Described by the Rotterdam studio as the first of its kind, the innovative facade uses glass bricks, window frames and architraves to recreate the city's traditional architecture style.
Creating a design that seems to float above the stone building, by dissolving the glass bricks into the traditional brick of the building stipulated in the city's aesthetics rules. MVRDV believe the technology offers a solution to the loss of local character in city centres around the world, many of which are now dominated by plain glass shopfronts. “Crystal Houses make space for a remarkable flagship store, respect the structure of the surroundings and bring a poetic innovation in glass construction. It enables global brands to combine the overwhelming desire of transparency with a couleur locale and modernity with heritage. It can thus be applied everywhere in our historic centres. We said to the client, 'Let's bring back what will be demolished but develop it further',” said MVRDV co-founder and architect Winy Maas.
If you happen to be in the area, check out Chanel’s new spot at the address below.
Pieter Cornelisz Hooftstraat 66H,
1071 CA Amsterdam,
Photos via Archdaily