The number 10 is thought to be special and used to signify a perfection. To celebrate a decade as the most fashionable shopping destinantion, Senayan City, strives its signature fashion event, promises to be bigger, better and even more opulent this year. Themed "Fashion Nation Tenth Edition: A Decade of Pure Decadence," opened last Friday, 14 April 2016 in the mall's main atrium.
“10 years means a special decade of Senayan City and its Fashion Nation. This is also a stepping stone for Indonesian fashion talents, because it's getting clearer each year that the notion gives spotlight on the “decadence” in fashion.” said Veri Y.Setiady who is the CEO of Senayan City.The main atrium has been transformed to resemble a command center of a spaceship. A huge white X-shape platform (Roman number for 10) dissects its middle, dividing the atrium into four seating sections. Massive golden arches, crisscrossing above the platform, creates an otherworldly impression in the atrium.
As promised for the opening night, 10 greatest Indonesian designers, who had presented their collections in the same event in the previous years, featured one special look in a parade. They are Ari Seputra, Barli Asmara, Denny Wirawan, Didi Budiardjo, Eddy Betty, Mel Ahyar, Priyo Oktaviano, Sapto Djojokartiko, Tri Handoko and accessories designer, Rinaldy A. Yunardi.
Tri Handoko opened the parade by presenting a chic red suit, as a tribute to modern Kartini. Made of kebaya-inspired jacket and capri pants. A kris or Javanese dagger, neatly tucked at the model's waist, created a beautiful combined look between modern and traditional womens tailor. Kelly Tandiono walked in a red dress from Sapto Djojokartiko, with her face covered in red motifs. And then Denny Wirawan presented an elegant long dress, made entirely of handwoven bedazzled fabrics in deep red from East Sumba, East Nusa Tenggara. The models hair was highlighted by a stag's horn headpiece by Rinaldy A. Yunardi which blended nicely with the dress and its bold tribal patterns.
After the parade of 10 designers, Indonesian couture designer Priyo Oktaviano presented his spring/summer 2016 collection, titled "Potpourri." He presented dresses, reminiscent of classic French styles in the early 19th century in nude oclors and exquisite 3D embroidery. In contrast, the collection of Singaporean couture designer, Frederick Lee which presented soon afterwards, are more theatrical and playful. Themed "A Wild Botanica Dream," the collection closed the show in colorful sequined dresses in bizarre silhouettes.
Fashion Nation Tenth Edition will last until, April 23. During the event, there will be three or four fashion shows in the mall's main atrium each day.
Photo by Alexander Christian