Bouchra Jarrar for Lanvin

Bouchra Jarrar for Lanvin

Lanvin has named Bouchra Jarrar as the new artistic director of its women’s collection. Officially announced today, she fills in to replace Alber Elbaz who was ousted last fall after 14 successful years at the label. Jarrar, who was an alum of Balenciaga and Christian Lacroix Couture, has spent the last six years years running an eponymous brand for which she produced two haute couture collections and two ready-to-wear collections a year. A hands-on creator, she likens herself to Jeanne Lanvin, who launched her company in 1889 when she opened a millinery shop on Paris’s Rue Boissy d’Anglas. And quite surpisingly,  Jarrar is shuttering her own line to dedicate herself fully to Lanvin. The gig itself will start this Monday.

“I’m very happy to be fully dedicated to Lanvin. The choice to join Lanvin and be fully dedicated, it’s a real evolution. It’s not a stop and start. It’s in my own way,” said Jarrar to a recent Vogue interview. Jarrar was graduated from Paris’ Duperré School of Applied Arts in 1994. After a two-years of designing Jean Paul Gaultier’s licensed jewellery collection, she joined Balenciaga under Josephus Thimister, then-artistic director at the house, and later served as studio director under Nicolas Ghesquière. Famed for her understated craftmanship,  she earned the official haute couture appellation in 2013. Lanvin commented on its appointment saying, “Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris fashion house, a symbol of French elegance.”

While Elbaz handled both men’s and women’s collections for the house, Jarrar will solely oversee the company’s women’s offering. Despite the critical success of Elbaz’s collections, which were more eveningwear-focused than Jarrar’s designs for her own label which focused more into tailoring, but she do not rule out the possibility, saying ” I really want to propose a global wardrobe for women by working, of course, on the daywear, but I will have the pleasure also to work on evening and long dresses.”

About what to expect from her debut, Jarrar said “I’m going to try to learn a maximum of information, but I’m going to bring my own vision. The idea is to be informed by the archives, but not to take too much from them because I want to feel free. I need to keep my own sensibility and keep it free of constraints.” Her first collection for Lanvin is expected to be ready for Spring/Summer 2017.

Photos of Bouchra Jarrar Fall 2014 and 2015 Couture Show via Vogue

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