Apple Watch Luxury Makeover

Apple Watch Luxury Makeover

Earlier at the Apple Keynote event, it was announced that the company would be delivering a new range of Apple Watches – and it will be an extremely luxe collection.

Partnering with the Parisian fashion house Hermès, the new range of Apple watches are in stainless steel with finely crafted leather bands in Hermès’ distinctive style. Coming in 3 styles called Single Tour, Double Tour, and Cuff, the collection merges innovation with heritage and as a result creating a unique expression of the Apple watch.

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“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. Seeing how Apple products are designed with a very clean look, the company and the brand obviously share the same principle and ideas, and their collaboration is as Dumas said – “the establishment of an alliance in excellence.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff.

Pictures via Apple.

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