In addition to such strong reception for PUMA's recent link up with Rihanna, the German footwear brand is no doubt hoping to capitalize on its other fashion properties. And this latest PUMA collaboration is definitely one of the most innovative ones we’ve seen in 2016. Teaming up with Puma is Alexander McQueen’s subsidiary line, McQ. While the PUMA x McQ series has been running for a number of years now, the collaboration has failed to ignite the kind of attention. But the duo are hoping to change that run of fortune with the new Alexander McQueen x PUMA Cell Mid, a sneaker with all the hallmarks of an obscure fashion hit.
Wide and puffy shoes seem to be making a comeback and this luxury sneakers comes with a neoprene sock liner, strap supports over the bridge of the foot, an oversized tongue, and a ratchet-style closure similar to the type found on ski and snowboard boots. Black and white colors are distributed throughout and complemented with a speckled midsole to make a special monochromatic model. It’s certainly got a lot going on, but will it be enough to help shift the tide in PUMA’s favor? The decision is yours. Grab a pair of these McQ x PUMA Cell Mids from RISE for $230 USD if you think these kicks are worth the hype.
Pictures via Highsnobiety