Adidas has been riding its own wave of comfort thanks to the success of its UltraBOOST silhouette. The Three Stripes’ official uncaging of its popular silhouette resulted in record-breaking success. The Ultra Boost Uncaged has proven itself to be a success early on, with people going particularly crazy for the colored Boost versions. Adidas backed up the success of the model with its own figures, claiming to have sold 11,000 pairs in one hour. Then followed by a much-requested change in look by coating the Boost Technology in a selection of new colors. This time around a pack of new colorways is hitting the shelves resting atop the original white Boost Technology. Olive and Navy will be making up the upcoming color selection for men, with an added Sea Blue option available exclusively for women.
The new trio will be available today, July 27 at select adidas retailers and online as well.