The international fashion trade fair known as Pitti Uomo is gearing up for another stylish year at Fortezza da Basso in Italy. This biggest menswear event will be held from 14 to 17 June under the theme “Pitti Lucky Numbers.” And of course, fashion aficionados will flock once again making sure their street style presence is not missed.
Working with fresh filmmakers, Pitti Immagine produce digital art projects in the form of fashion films or teaser to build a buzz around the fairs and give life to the “Lucky Numbers” concept. The short trailer will aim to capitalise on the years of Pitti Uomo as media exposure of a multichannel and multimedia event that goes beyond just fashion. Pitti has a long history of effortlessly pushing fashion boundaries, and under the creative direction of Sergio Pappalettera and Ced Pakusevskij, looks like it will continue the trend. The psychedelic clip is no doubt quirky, featuring cut shots of suits, art pieces and symbols that represent what Pitti is all about. See the teaser of Pitti Uomo 90 below.